Recon the next Wrangler?

[Weekend_Wrencher]

What are your thoughts on the Recon? Do you think it's really gonna cost 98 grand? And will Stellantis ever figure out why they're not selling any cars?

 

[Champion_Gundyr]

The Recon as the ‘next Wrangler’? Not so sure about that. Jeep is clearly trying to make an off-road-ready EV, but if the rumored $98K price tag is true, they’re pricing out a huge chunk of their core audience. Stellantis has been struggling with pricing and strategy, if they want the Recon to succeed, they need to make it accessible, not turn it into a niche luxury item.

 

[donlucas_]

Price is a huge factor. Jeep has a loyal following, but they’ve got to balance innovation with affordability. If the Recon ends up being too expensive, it could alienate the people who’ve been with the brand for years. They need to find that sweet spot.