Jeep Recon EV vs. Bronco is $60K too much

[William_Carter]

The Jeep Recon EV has the right look, but with a starting price of $60K, is it priced out of its competition?

The Ford Bronco starts at $43K, making it a much cheaper off-road option.
Jeep’s pricing strategy has been pushing buyers away, and this might not help.
Does the Recon EV offer enough to justify the premium price?

I love the idea of an all-electric Jeep, but at this price, does it make sense? Would you consider the Recon EV at that price?

 

[lightningboyz]

Sixty grand for a Recon EV? Whew! That's a tough pill to swallow when you can get a Bronco for significantly less. Look, I get the electric novelty and the Jeep badge, but that's a hefty premium, especially when the Bronco's already proven its off-road chops. Honestly, unless the Recon EV packs some seriously groundbreaking tech or performance that blows the Bronco out of the water, it feels like they're pricing themselves out of the market. I'd love to see an electric Jeep, but at that price, I'd be looking hard at the Bronco, or even other EVs with better range and features for the money. It's a shame, because it looks like it has potential, but the price tag is a major buzzkill.

 

[Seven2]

It looks great, but $60K feels steep. Jeep’s pricing might turn buyers away, especially with the Bronco undercutting it. Does the capability justify the premium?