The Recon as the ‘next Wrangler’? Not so sure about that. Jeep is clearly trying to make an off-road-ready EV, but if the rumored $98K price tag is true, they’re pricing out a huge chunk of their core audience. Stellantis has been struggling with pricing and strategy, if they want the Recon to succeed, they need to make it accessible, not turn it into a niche luxury item.